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Personalize your Force 10

The Force 10 bracelet is a powerful symbol of strength and personal expression. Use our interactive configurator to personalize your own: choose a buckle crafted in precious gold or set with diamonds, then pair it with an iconic braided cable in the colour and texture of your choice. Create a unique piece of jewelry, perfectly suited to your style.

FRED Force 10 buckle, large model, white gold buckle steel cable and stainless steel ends caps

Buckle Cable

XL model

Large model

Medium model

Buckle Cable

Precious

Essentials

R 84 000

Size

Explore more in store

Discover your perfect combination online, then visit us in store to experience the full collection and explore all available combinations in person. Our team will be delighted to help you find the perfect choice.

Create Your OwnCHANCE INFINIE

A precious talisman symbolising luck and eternity. Create your own Chance Infinie bracelet: choose a buckle crafted in gold or set with diamonds, pair it with an iconic cable, and create a unique piece of jewelry perfectly suited to your style.

PERSONALIZE NOW

A legacy of Light and Modern elegance

Founded in 1936 by Fred Samuel, the Maison FRED embodies a unique philosophy where luxury meets the joy of living. Inspired by the vibrant light of the French Riviera and a deep passion for the sea, FRED creates contemporary jewelry that celebrates life’s most radiant moments. Each piece is a testament to the brand's daring creativity, blending timeless elegance with an unwavering spirit of modernity.

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